Kogan Technologies launched a cheeky PR campaign this week aiming to win their share of the … [Read more...]
eBay backs down, but was that the strategy in the first place?
Since we reported on eBay's recent move to force PayPal on all of its online auctions in Australia, … [Read more...]
eBay wants to force you to use PayPal
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You may have heard that eBay recently announced its intention to force buyers and sellers to use … [Read more...]
Is a picture really worth a thousand words?
We all know that a picture can be worth a thousand words, but it's not always the case. Words are … [Read more...]
eCommerce Website Benchmark – What is a visit worth to you?
One of the simplest metrics that you can use to benchmark your eCommerce website is the dollar value … [Read more...]
How to measure your eCommerce Website
With all of the information that is available from measuring websites with tools like Google … [Read more...]
Web Design – Don’t Sweat The Home Page
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You're working on a new web design and you're fussing over the home page. You've got very limited … [Read more...]
Is Your Web Design a Platform for Performance or a Serious Liability?
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The pinnacle of web design is where form and function work together. A good web design is … [Read more...]
Web 2.0 Hype Busted by Jakob Nielsen
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Through the haze of excitement about Web 2.0 Jakob Nielsen has articulated what serious web … [Read more...]
Selling on price – Are your customers really price sensitive?
"Our customers are price sensitive." "Our product is a grudge purchase." I've been hearing this … [Read more...]
eCommerce Websites – What do you need to maximise conversion rates?
Ever wondered what it takes to get the most out of your eCommerce website conversion rates? Well, … [Read more...]
Email Marketing – Missy keeps it simple
Since I wrote about email marketing and the Outlook preview pane two weeks ago, I've been on the … [Read more...]
Pointless Website Polls – Have your say!
Have you ever seen a website poll like this one? I can't remember where I found it, but it's a … [Read more...]
Banner Blindness – Eyetracking Studies Expose Fancy Formatting
The massive take up of eye-tracking in website usability studies has revealed some interesting … [Read more...]
Conversion Killer! Forced shopping cart registration
Number one on my list of eCommerce conversion killers is the shopping cart registration page. It … [Read more...]
eCommerce Website Search – 10 rules to better search results and higher eCommerce conversion rates
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A simple way to boost your eCommerce website's conversion rate is to make sure your visitors can … [Read more...]
eCommerce Websites – How to handle eCommerce problems and save your customers
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US company Tealeaf recently released some interesting research related to errors on eCommerce … [Read more...]
Read this before you accept international orders from your website
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If your business sells online, receiving your first international order can be thrilling. One of … [Read more...]
Web Marketing = Branding, Design, Web Development, Search Engine Optimisation, Lead Generation?
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So what does it take to create an effective web marketing website? Our experience shows that it … [Read more...]
Web Design for Visual Impact or Customer Needs?
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Do you need a website that has visual impact? Hits you right between the eyes? Would you be … [Read more...]
Web Design – Visual Impact for SME websites?
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Often the first place that SME businesses go to for a website is a web designer. The question to ask … [Read more...]
Can your website generate leads?
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Amongst Australian SME's, there are 2 sides to the "generating leads from your website" … [Read more...]
Do you need a Content Management System?
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Do you want to be able to edit your own website? Is a content management system the answer? You … [Read more...]
Shopping Carts and Categories – Navigating your way to conversion
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We've been working on one of our shopping cart sites that's just not selling. Whilst we are a web … [Read more...]