Creating Compelling Landing Pages

One way to push away readers from your landing page is by filling it with a lot of unnecessary text. Whatever you have to offer, no matter how appealing, may lose its catch if you flood your landing page with variety and junk. A great landing page is short and simple. You should ensure that […]

Ecommerce Mistakes That Can Make You Go Out of Business

Doing SEO right for ecommerce is never an easy task especially now that Google Panda has been launched. Though I agree with Google that it should clean up its Search Enigne Results Pages (SERPS) the downside is that many legitimate sites are being affected and being caught up with the update. With the recent update, […]

SEO Friendly Websites 101

Have you been running an Search Engine Optimisation (SEO) campaign and not noticing much progress? Perhaps, your website is not SEO friendly. Before you embark on any SEO campaign, the first thing you need to do is make sure that your website is built for the search engines. Whether or not your website is new, you […]

Is Your Web Design a Platform for Performance or a Serious Liability?

The pinnacle of web design is where form and function work together. A good web design is a platform for performance. On the other hand, a bad web design is a serious liability. Note that it’s actually not a battle of form vs function. It’s the two working together. In order to reach the pinnacle with a web design, you must […]

Web 2.0 Hype Busted by Jakob Nielsen

Through the haze of excitement about Web 2.0 Jakob Nielsen has articulated what serious web marketing people have been saying for a long time. Get Web 1.0 right before thinking about Web 2.0. Web 2.0 is a popular term that refers to things that encourage sharing and community between users. Think Youtube, FaceBook, MySpace, Linked In et al. Think user […]

eCommerce Websites – What do you need to maximise conversion rates?

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Ever wondered what it takes to get the most out of your eCommerce website conversion rates? Well, let’s start with the basics. You must give your website visitors all of the information that they require to make a purchase. Seem simple? A good eCommerce system and good information are the first steps to maximising your eCommerce website […]

Banner Blindness – Eyetracking Studies Expose Fancy Formatting

The massive take up of eye-tracking in website usability studies has revealed some interesting information. It’s a phenomenon known as Banner blindness… Well, it’s not a revelation that website visitors have learned to ignore banners and ads. But, a recent article on Jakob Nielsen’s Alertbox shows that banner blindness can spill over into your web content! An […]

Web Design for Visual Impact or Customer Needs?

Do you need a website that has visual impact? Hits you right between the eyes? Would you be surprised if I told you that a visual impact website could be driving your customers away? I’ve often found that business people come to the conclusion that they need a “visual impact” website by going through a […]

Can your website generate leads?

Amongst Australian SME’s, there are 2 sides to the “generating leads from your website” camp: Those that do Those that don’t. For those that do of course, this is a dumb question… For those that don’t, we find that the reason is often: Lack of understanding about the purpose of a website Fear and confusion about the web Bad […]

Shopping Carts and Categories – Navigating your way to conversion

We’ve been working on one of our shopping cart sites that’s just not selling. Whilst we are a web marketing company with years of experience in optimising conversion rates on shopping cart sites, we don’t always get it right the first time! Now the first thing a really good web marketer does to solve a […]