Yellow Pages® advertising Vs Google
Will Google spell the end of the Yellow Pages®?
I often hear web techies heralding the end of the Yellow Pages®. The talk is that search engines like Google are going to replace the Yellow Pages® altogether.
But before you throw away your Yellow Pages® advertising, consider a few fundamental questions:
- Is the Yellow Pages® working for you currently?
- Does Yellow Pages® advertising work for others in your industry?
- What have you tried to improve the results that you are getting?
- Does you ad stand out from the crowd?
- Have you had your ad written by a professional?
- Have you tested your ad using other cheaper mediums first?
There are more questions that you should ask about all of your advertising including your Yellow Pages® ads. One of the most important ones that we ask is,
“Is your website working effectively to capture and convert leads from your Yellow Pages® advertising?”
Remember that a table does not stand on one leg, and nor will your marketing. If Yellow Pages® is an important part of you marketing, think about how you can make it work better rather than how much it costs.
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.
